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NPR News: 6 Little Words Helped Make George H.W. Bush (A One-Term) President

December 04, 2018 ,
6 Little Words Helped Make George H.W. Bush (A One-Term) President
"Read my lips" succeeded at countering Bush's image problem in 1988. But if it improved his chances of being elected in 1988, it may also have ruined his chances of being re-elected in 1992.

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